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Price or No-Price Marketing?

Choosing the best pricing method for your home

Deciding the best pricing method for your home depends on a range of factors. Your salesperson will provide you with detailed information on each option and will be able to advise you on the method that best suits your property and the market. The different ways to sell you home include:

 

Auction

Selling by auction is the preferred option for many. Auction means your property is generally on the market for a shorter time and has the highest sales rate. An intensive, high profile auction marketing programme attracts genuinely interested, cash-in-hand buyers. These buyers are focused on the maximum price they will pay, not how low their offer should be. Combined with the excitement of the big day, it is this natural level of competition that helps establish the highest possible price on the day.

The auction process is regarded as the least disruptive method of selling because we assist you in setting the terms, conditions and deadlines and the buyer viewings are held when it best suits you. Some of the reasons for selling by auction include:

  • Builds urgency and a purchase deadline amongst buyers and creates a competitive and transparent purchasing environment 
  • Finds a true `cash' buyer with no conditions
  • Provides complete control for seller ± you set the terms and you have the option to accept offers prior to auction
  • Removes risk of under or over pricing, plus the focus is on the property and not the price

Tender

The tender process has a set deadline for prospective purchasers to put forward their best offer for your property. After the close off date you have the option to accept, decline or negotiate any offers. Due to this level of flexibility some prospective sellers consider tender as a viable option.Some of the reasons for selling by tender include:

  • Deadline creates competition and urgency
  • Buyers become emotionally engaged in the property before they consider price
  • All tender details remain undisclosed and absolutely confidential

Negotiation

Selling by negotiation removes the need for you to set a sale price for your property, instead placing the decision in the hands of buyers. An offer for your property can be received at any time. You can then accept, decline or negotiate with the prospective purchaser. Some of the reasons for selling by negotiation include:

  • All buyers are eligible
  • Focus is on the property and not the price
  • Removes risk of under-pricing